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Key Account Management Strategies: Understanding and Engaging Key Accounts

CPD Accredited | Free PDF & Hard Copy Certificate included | Free Retake Exam | Lifetime Access

Training Express Ltd

Summary

Price
£12 inc VAT
Study method
Online
Duration
5 hours · Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Certificates
  • Digital certificate - Free
  • Hard copy certificate - Free
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

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Overview

Enhance your expertise in Key Account Management and unlock the potential of your key accounts. This comprehensive course provides valuable insights into building strong relationships, delivering exceptional value, and developing effective strategies to drive business growth. Discover the essential elements of successful key account management and learn how to become a trusted advisor to your key clients.

Learning Outcomes:

  • Understand the fundamentals of Key Account Management and its purpose.
  • Gain insights into the characteristics and needs of key accounts.
  • Learn how to build and deliver value to key accounts.
  • Develop effective key account plans and strategies.
  • Strengthen relationships with key clients and foster long-term partnerships.
  • Learn the importance of record-keeping and internal aspects of Key Account Management.
  • Create compelling value propositions to differentiate your offerings.

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Course media

Description

Effective Key Account Management is pivotal in driving growth and maintaining long-term success in today's highly competitive business landscape. The "Key Account Management Strategies: Understanding and Engaging Key Accounts" course provides a comprehensive understanding of the principles, strategies, and best practices for managing key accounts successfully.

Through a series of in-depth modules, you will gain valuable insights into the purpose and importance of Key Account Management. You will explore key accounts' unique characteristics and needs, allowing you to tailor your approach and provide exceptional value. Discover the essential elements of successful Key Account Management and learn how to become a trusted advisor to your key clients.

The course equips you with the knowledge and skills to develop and execute effective key account plans. You will learn to deliver value to key accounts, ensuring their satisfaction and loyalty. You establish long-term partnerships that drive mutual growth. You will gain an understanding of the internal aspects of Key Account Management, including record-keeping and coordination.

Whether you are a seasoned sales professional, an account manager, or a business owner looking to enhance your key account management capabilities, this course will empower you with the strategies and insights needed to manage key accounts.

CTA: Enroll today and unlock the potential of your key accounts with our comprehensive Key Account Management Strategies course.

Certification

Upon successful completion of the course, all learners will be eligible to receive a certificate titled Key Account Management Course to acknowledge their achievement. We are delighted to offer two formats for your certificate: PDF and Hardcopy.

  • PDF Certificate: This digital version of your certificate will be available for you to download and print for totally FREE.
  • Hardcopy Certificate (UK Delivery): For those who wish to have a physical token of their achievement, we offer a high-quality, printed certificate. This hardcopy certificate is also provided free of charge. However, please note that delivery fees apply. If your shipping address is within the United Kingdom, the delivery fee will be only £3.99.
  • Hardcopy Certificate (International Delivery): For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10.

Who is this course for?

This course is perfect for:

  • Sales and business development professionals
  • Key account managers and executives
  • Customer relationship managers
  • Marketing professionals involved in B2B sales
  • Entrepreneurs and business owners seeking to expand their client base

Career path

This course will help you to pursue a range of career paths, such as:

  • Key Account Manager (£30,000 - £70,000 per year)
  • Business Development Manager (£30,000 - £80,000 per year)
  • Customer Success Manager (£25,000 - £60,000 per year)
  • Sales Manager (£35,000 - £90,000 per year)
  • Relationship Manager (£25,000 - £60,000 per year)
  • Strategic Account Manager (£40,000 - £100,000 per year)

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

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Certificates

Digital certificate

Digital certificate - Included

Hard copy certificate

Hard copy certificate - Included

Hardcopy Certificate (UK Delivery):

For those who wish to have a physical token of their achievement, we offer a high-quality, printed certificate. This hardcopy certificate is also provided free of charge. However, please note that delivery fees apply. If your shipping address is within the United Kingdom, the delivery fee will be only £3.99.

Hardcopy Certificate (International Delivery):

For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Account management, Management, Sales
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